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- January 2008 (Revised March 2008)
- Case
Bidding on Martha's Vineyard (A)
By: James Sebenius
To buy a desirable Martha's Vineyard property, Robert and Sally Franklin must craft a bidding strategy informed by their assessment of their competitor. The "A" case sets up the situation and bidding history to date, describes how they assessed their valuations and...
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Keywords:
Negotiation Preparation;
Negotiation Process;
Valuation;
Decision Choices and Conditions;
Property;
Bids and Bidding;
Real Estate Industry;
Martha's Vineyard
Sebenius, James. "Bidding on Martha's Vineyard (A)." Harvard Business School Case 908-044, January 2008. (Revised March 2008.)
- January 2008 (Revised March 2008)
- Supplement
Bidding on Martha's Vineyard (B)
By: James Sebenius
To buy a desirable Martha's Vineyard property, Robert and Sally Franklin must craft a bidding strategy informed by their assessment of their competitor. The "A" case sets up the situation and bidding history to date, describes how they assessed their valuations and...
View Details
Sebenius, James. "Bidding on Martha's Vineyard (B)." Harvard Business School Supplement 908-045, January 2008. (Revised March 2008.)